Available for Freelance

I design experiences
people love.

UI/UX Designer & Brand Identity Specialist based in Jakarta, Indonesia. I help brands create digital products that look great and actually work, from mobile apps to complete visual identity systems.

View My Work Let's Talk
50+
Projects Delivered
30+
Happy Clients
4 yrs
Experience
Kevin Sanjaya
Top Rated Designer
4.9 Client Rating
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Get to know me

Designing with purpose,
crafting with passion.

Kevin Sanjaya
🎨

Hi! I'm Kevin Sanjaya, a passionate UI/UX Designer with over 4 years of experience helping startups and established brands create beautiful, user-centered digital products.

I believe great design is the intersection of aesthetics and function. My process starts with deep user research, moves through rapid prototyping, and ends with pixel-perfect execution, always tied to real business goals.

User Research Wireframing Prototyping Brand Identity Design Systems Motion Design
  • Jakarta, Indonesia
  • Open to remote & freelance projects
  • Bahasa Indonesia, English
  • S1 Visual Communication Design — Bina Nusantara University

My Toolkit

Tools I use to bring
ideas to life.

✏️

Design Tools

Figma Adobe XD Sketch Framer InVision
🎨

Visual & Brand

Adobe Illustrator Photoshop After Effects Canva Spline
🌐

No-Code / Web

Webflow WordPress HTML & CSS Notion
🔬

Research & Testing

Maze Hotjar Optimal Workshop Miro FigJam

Where I've worked

Experience

Mar 2023 — Present
Tokopedia (GoTo Group)
Senior UI/UX Designer
Jakarta, Indonesia — Full-time
  • Led end-to-end redesign of the seller dashboard, increasing task completion rate by 34%
  • Established and maintained the internal design system used across 12 product teams
  • Collaborated with PMs, engineers, and data analysts through user research and usability testing
  • Mentored 2 junior designers and ran weekly design critique sessions
Jun 2021 — Feb 2023
Gojek
Product Designer
Jakarta, Indonesia — Full-time
  • Designed key user flows for GoFood partner onboarding, reducing drop-off by 22%
  • Conducted weekly user interviews and synthesized insights into actionable design decisions
  • Delivered high-fidelity mockups and interactive prototypes for A/B testing
Jan 2020 — May 2021
Kreasi Studio
Brand & Visual Designer
Bandung, Indonesia — Full-time
  • Created brand identities for 20+ clients spanning F&B, fashion, and tech startups
  • Delivered print materials, social media kits, packaging designs, and brand guidelines
  • Managed client communication from brief to final delivery

Academic Background

Education

01

S1 Visual Communication Design

Bina Nusantara University (BINUS)

2015 – 2019, Jakarta, Indonesia

Focused on graphic design, typography, branding, and digital media. Final project: mobile app redesign for a local transit service, rated outstanding by the jury.

02

Google UX Design Professional Certificate

Google via Coursera

2021, Online

7-course program covering user research, wireframing, prototyping, and usability testing. Completed with distinction.

03

Figma Advanced Masterclass

DesignLab Academy

2022, Online

Advanced component systems, auto-layout, variables, and collaborative design workflows in Figma.

Selected Work

Projects

A selection of UI/UX and brand design projects from recent years.

Noreve Fashion Brand
Brand Identity

Noreve — Fashion Brand Redesign

Complete visual identity overhaul for a sustainable fashion label: logo, typography system, color palette, packaging, and social media kit.

Adobe Illustrator Brand Strategy Packaging Design
View Case Study
FinTrack App
Mobile App

FinTrack — Personal Finance App

Full UX flow design for an AI-powered budgeting app. User research, wireframes, high-fi prototypes, and usability testing across 40 participants.

Figma User Research Prototyping
View Case Study
Aura Agency Landing Page
Website Design

Aura Agency — Landing Page

Modern, conversion-focused landing page design for a digital marketing agency. Includes scroll animations and interactive component library.

Figma Webflow Motion Design
View Case Study
LogiPort Dashboard
Dashboard

LogiPort — Logistics SaaS Dashboard

Complex data dashboard design for a logistics platform. Focus on information hierarchy, real-time data visualization, and mobile responsiveness.

Figma Design System Data Viz
View Case Study

Get In Touch

Have a project in mind?
Let's build it together.

Whether you need a full brand identity, a mobile app UI, or just want to chat about design — I'd love to hear from you.

kevin.sanjaya.design@gmail.com
Send a Message